MOTHERLAND

CASE FOR SUPPORT · 2026

The model works. Now we build the organization to carry it further.

What we do in Siaya County, Kenya, what has changed for farmers since 2023, what we have learned along the way, and what it takes to bring the work to 25,000 farmers by 2035.

LEARNING FROM THE MOTHERLAND gUG · HAMBURG
IN PARTNERSHIP WITH MOTHERLAND CBO · SIAYA COUNTY, KENYA
READING TIME ABOUT 12 MINUTES

A smiling farmer from the MOTHERLAND network in Siaya County
FARMER · MOTHERLAND NETWORK · SIAYA COUNTY

IN BRIEF

MOTHERLAND builds the missing infrastructure between harvest and market for smallholder farmers in Siaya County, western Kenya. Together with our Kenyan partner MOTHERLAND CBO, we combine regenerative farming, certified seed, storage, aggregation, direct buyers and a digital support tool called Lima. Today, more than 2,000 farmers are part of our network, built up season by season. In 2025 alone, we recorded 517 active farmer participations across five communities, and 83.7% of surveyed farmers reported higher income.

Four foundations already fund the work: the W.P. Schmitz Stiftung, the Cisco Foundation, the Chancemaker Foundation and Biovision. To grow from 2,000 to 25,000 farmers by 2035, we now need flexible funding for the organization behind the programs. Our monthly giving circle, 200 for MOTHERLAND, is how private donors can take part.

2,000+
FARMERS IN OUR NETWORK TODAY
517
ACTIVE PARTICIPATIONS IN 2025
83.7%
OF SURVEYED FARMERS REPORT HIGHER INCOME (2025)
72.1%
SEED-LOAN RECOVERY RATE (2025)

SOURCE: MOTHERLAND IMPACT REPORT 2025 → · 2025 FIGURES VALIDATED · NETWORK SIZE AS OF 2026

01 · THE PROBLEM

What problem do we solve?

Smallholder farmers grow most of Kenya's food. Many of them still cannot live from it.

Smallholders produce around 63% of Kenya's food (Farm Africa). At the same time, farmers in rural Kenya lose up to 37% of their harvest before it reaches a market (FAO). What survives is often sold right after harvest, when prices are at their lowest, to middlemen who set the terms.

What farmers in our network told us

For our digital extension work, we surveyed 1,007 farmers in 51 farmer groups in Siaya County. The picture was clear:

75%
had experienced post-harvest loss
30%
knew the market price before selling
70%
of the farmers are women
53%
use WhatsApp

BASELINE SURVEY · 1,007 FARMERS · 51 GROUPS · SIAYA COUNTY · AVERAGE HOUSEHOLD SIZE 5

Seven out of ten farmers sell without knowing what their harvest is worth. Three out of four lose part of it before it is sold. This is not a question of skill. The farmers know their land. What fails them are the systems around it: seed they can trust, storage that protects a harvest, fair prices, reliable buyers and knowledge when they need it.

Why more production alone makes it worse

Most agricultural programs start with yield: better seed, more fertilizer, bigger harvests. Our most important lesson from the field is that this order fails. If a farmer produces more but still has no storage and no fair buyer, more food is lost and the extra harvest is sold at a lower price. The gap between harvest and market is quickly filled by actors who profit from farmers having no alternative.

That is why we build fair market access and post-harvest infrastructure first, and production capacity on top of it.

02 · WHY IT MATTERS

Why is it worth fighting for?

When a farmer earns a fair income, a whole household moves.

In our network, an average household has five members, and around three quarters of the farmers we work with are women. Higher income does not stay in one pocket. It pays school fees, covers the months between harvests and allows families to plan instead of react.

It also changes how young people see farming. When the land provides a real living, the next generation has a reason to stay and farm it well. And soil that is farmed regeneratively keeps feeding that generation.

William Otieno
WILLIAM OTIENO · 43 · SIAYA COUNTY · MEMBER SINCE 2023
"I believed in what the land could give me. But for a long time, what it gave me was far less than it should have been. […] I can now plan for the next season before the current one is finished."
BEAN PRICE KSh 75 → 125 PER KG · 26 KG FROM 0.25 ACRE, VERIFIED RECORD LONG RAINS 2025

Our long-term goal

We measure success by whether communities can run these systems themselves. We work deeply with one community until the structures hold, then move on to the next. Learning from the Motherland gUG is building a stable organization now so that it can hand over responsibility step by step to MOTHERLAND CBO and the communities it serves. A strong organization today is what makes a responsible handover possible later.

03 · THE APPROACH

How do we work?

Since 2023, MOTHERLAND and MOTHERLAND CBO have built four layers together with farmers.

  • 01
    Local Impact TeamsCommunity members from Siaya, organised through MOTHERLAND CBO: agronomists, extension officers and community agents. They run trainings, field visits and village meetings, and they are the first contact for every farmer group. Relationships come first, systems second.
  • 02
    Lima AIA WhatsApp-based support tool in English, Swahili and Dholuo, the local language in Siaya, built with PeachStone AI. Lima gives our Local Impact Teams market prices, soil diagnostics, weather and training content in the field, so every team member can answer more farmers, faster and with better information.
  • 03
    Seed-to-market infrastructureCertified seed, regenerative farming practice, aggregation, hermetic storage, processing and direct buyer connections, so farmers can wait for a better price and sell above the local market rate.
  • 04
    Digital backbone and traceabilityEvery step from planting to sale is documented: farmer profiles, monitoring and impact measurement. This is how we stay accountable to communities, donors and partners, and how we know what works.

A farmer's path through the system

  1. Join a farmer group. Local Impact Teams meet the community, explain the model and register farmers in groups.
  2. Train and plant. Farmers learn regenerative practice and receive certified, locally adapted seed.
  3. Harvest and store. The harvest is aggregated and stored in hermetic bags, protected from pests and moisture.
  4. Sell at a fair price. MOTHERLAND connects farmers with buyers directly, at prices above the local market.
  5. Reinvest. From the first harvest, part of the value flows into community funds that the groups manage themselves.

Three programs on the same foundation

POST-HARVEST VALUE CHAIN
Nyota Beans

Our core value chain. Farmers grow beans with regenerative methods, and MOTHERLAND organizes aggregation, storage, processing and direct sale. The bean value chain is where we learned that market access has to come before more production.

MULTI-YEAR GRANT · W.P. SCHMITZ STIFTUNG
Seed Sovereignty

Seed production on 20 acres, funded through a multi-year grant from the W.P. Schmitz Stiftung, producing certified, locally adapted seed. It builds on a predecessor project with GIZ that mobilized 547 farmers and set up an aggregation center with a capacity of 10 tons a day. The scaling phase aims for 100 acres over three years and seed for more than 1,000 farmers.

NEXT GENERATION
Young Earth Guardians

An environmental education program with schools in Siaya County. Children learn regenerative agriculture and care for the land through school gardens. Afrika Salons in Hamburg connect participating Kenyan schools with audiences in Germany.

Joseph Were
JOSEPH WERE · 63 · SOIL HEALTH AMBASSADOR · SIAYA COUNTY
"I farmed for 30 years battling the same problems: expensive inputs, low yields, and no market that treated me fairly. Since MOTHERLAND came, all three of those problems have been addressed."
40–84 KG ON ½ ACRE → 150–200 KG ON 1 ACRE · AT LEAST KSh 14,000 PER SEASON · 1 CHILD IN COLLEGE

What is next for Lima

The Cisco Foundation has supported Lima since 2025. The current grant runs from June 2026 to May 2027 and takes Lima from development into testing and everyday use: first with our Local Impact Teams, then step by step with farmer communities, starting where our teams already work. Our goal: 12,000 farmers using Lima by 2027.

04 · THE IMPACT

What changes, concretely?

These are validated results from the field, documented in our Impact Report 2025.

INDICATORTODAYTARGET 2035
Farmers in our network2,000+ today · 517 active participations in 202525,000
Farmer income83.7% of surveyed farmers report an increase+50%
Bean price for farmersKSh 125 instead of 75 per kgfair price secured before planting
Seed-loan recovery72.1%a self-financing seed system
Women among participants78.3%at least 60% women and youth

Four farmers, four paths

Florence Ochieng
FLORENCE OCHIENG · 49 · LEAD FARMER · SIAYA COUNTY
"I have no stress about inputs, and I have no stress about the market. MOTHERLAND has given me both. Now I focus on farming and on leading the farmers around me."
270 KG BEANS LAST SEASON · 0.75 → 1 ACRE · NOW A LEAD FARMER
Liz Akinyi
LIZ AKINYI · 40 · LEAD FARMER · PAP GORI
"Before MOTHERLAND, I was farming hard and still falling behind. Now I can pay school fees for my eight children without borrowing. I am not just surviving anymore. I am building something."
30 → 100–120 KG BEANS PER ACRE · KSh 75 → 125 PER KG · 8 CHILDREN
Willis Ochieng
WILLIS OCHIENG · 29 · SIAYA COUNTY
"I had no interest in agriculture because the inputs were too expensive and the market was too low. One MOTHERLAND training changed all of that. Now I am farming, and I have a market waiting for my harvest."
A YOUNG FARMER WHO CHOSE FARMING AS A LIVELIHOOD

Florence expanded her land and became a lead farmer who guides others. Joseph, now a Soil Health Ambassador, earns at least KSh 14,000 per season. Liz pays school fees without borrowing. Willis, 29, is part of a generation that is choosing farming again because there is a market for what they grow.

What we have learned

Market access before production.

Early on, we saw how a bigger harvest without storage and buyers leads to bigger losses. Today, every program starts with the question of where the harvest will go.

Trust comes before training.

Without trusted people from the community, no training, tool or market offer works. That is why Local Impact Teams are the first layer of the model.

Not every crop is solved yet.

Highly perishable crops such as sweet potatoes still lack a storage buffer and a reliable fair market. We say this openly, because it shows where the next infrastructure is needed.

Measure from the start.

Our 2025 report separates seasonal participations from individual farmers and self-reported change from verified records. Next, we are building farmer-level tracking across seasons.

05 · THE DIFFERENCE

Why MOTHERLAND, and not someone else?

Local leadership in the field, accountable structures behind it, and three years of results.

Led on the ground in Kenya

MOTHERLAND CBO, an independent community-based organization in Siaya County, runs the field programs together with farmers under a service agreement with the gUG.

Accountable in Germany

All funding flows through Learning from the Motherland gUG in Hamburg, which manages grants, builds technology and partnerships, and reports to donors.

Audited and transparent

Our work has been audited through our cooperation with GIZ. Our accounts are prepared with a tax advisor, our non-profit status is confirmed by the German tax office, and our impact reports are public.

Backed by foundations

The W.P. Schmitz Stiftung, the Cisco Foundation, the Chancemaker Foundation and Biovision already fund the work. Our initial funding in 2023 came through a GIZ program.

Built on research, not assumptions

Before founding MOTHERLAND in 2023, the founding team spent more than six months in dialogue with over 50 African entrepreneurs and experts and mapped 324 African startups along the post-harvest value chain. The model grew out of what they learned about where food and income are lost.

Tools built for the field

Lima runs on WhatsApp, a channel already used by our field teams and by more than half of the farmers in our network. It supports the people who work with farmers every day, instead of replacing them. We test every feature in the field before we scale it.

One ecosystem, not isolated projects

The same Local Impact Teams, the same tool and the same network of more than 2,000 farmers carry every program. Each new program builds on what already exists, so the next farmer is cheaper to reach than the last.

A healthy funding mix

We aim for no single funder to provide more than 20 to 25% of our budget. Combining foundations, institutional partners and a growing circle of private monthly donors keeps the work independent and resilient.

Partners along the value chain

GIZBiovisionKEPHISKALROPeachStone AIeProd SolutionsRhea Soil HealthESCP Business SchoolKatapult AfricaDUHQAKOANDelodiGITA GlobalNorddeutsche Stiftung für Umwelt und Entwicklung
06 · HOW TO SUPPORT

What is needed, and how can I contribute?

Grants pay for projects. They rarely pay for the team, the tools and the organization that make those projects work.

That is our biggest gap. MOTHERLAND grew as a founder-led initiative funded project by project. To reach 25,000 farmers, we are turning it into an organization that does not depend on one person or one grant: with stable Local Impact Teams in the field, Lima AI, monitoring, finance and reporting, in Kenya and in Germany. This needs flexible, planable money.

ANNUAL BUDGET 2026 · MOTHERLAND CBO AND gUG230,000 €
190,000 € securedThrough our institutional funders and partners.
40,000 € openThrough 200 for MOTHERLAND and further funding.
PLANNED BUDGET 2027300,000 €

Funded by our foundation partners, further grant applications already in progress and a growing 200 for MOTHERLAND circle. Our goal: all 200 places filled by the end of 2027.

What 2027 will bring

  • Lima in use. Under the current Cisco grant (June 2026 to May 2027), Lima moves into testing and use with our teams and farmer communities.
  • Seed at scale. With the W.P. Schmitz Stiftung, seed production grows from 20 toward 100 acres over three years.
  • More schools. Young Earth Guardians grows to more schools in Siaya County.
  • A stronger organization. Building an advisory board, clear roles and a growing base of monthly donors.
OUR MAIN CAMPAIGN

200 for MOTHERLAND

Join a circle of 200 people who give 50 euros a month. Your donation is not tied to one project. It keeps the Local Impact Teams in the field, Lima running and the organization stable. Tax deductible, with an instant receipt.

DONATE 50 € A MONTH →
FOUNDATIONS · FAMILY OFFICES

Institutional partnership

Multi-year partnerships and co-financing for our programs and the organization behind them. We are happy to share our detailed budget, reports and baseline data.

WRITE TO DIANA →
07 · THE TEAM

The people behind the work.

The work on the ground is led by the MOTHERLAND CBO team in Siaya County, together with Learning from the Motherland gUG in Germany.

Diana Beata Krüger
Diana Beata KrügerCo-Founder & CEO, Learning from the Motherland gUG
Catherine Sylvester Awuor
Catherine Sylvester AwuorCEO & Co-Founder, MOTHERLAND CBO · Community Lead
Violet Atieno
Violet AtienoCo-Founder, MOTHERLAND CBO · Head of Monitoring, Evaluation & Learning
Safari Robert
Safari RobertHead of Local Ops · Young Earth Guardians
Ian Owuor Omondi
Ian Owuor OmondiAgronomist
Jesse Jaramogi Sindala
Jesse Jaramogi SindalaCommunity Agent
Edwin Ochieng Otieno
Edwin Ochieng OtienoCommunity Agent
Kennedy Amiru
Kennedy AmiruLocal Logistics Officer
The first member of 200 for MOTHERLAND

200 FOR MOTHERLAND

The first root is in. Take your place.

Every monthly donor keeps the Local Impact Teams in the field, Lima AI running and the organization behind them stable. Our goal: all 200 places filled by the end of 2027.

DIANA BEATA KRÜGER · CO-FOUNDER & CEO
DIANA@MOTHERLAND.EARTH

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