Unleash the Dynamic Force of Collaboration between African farmers and startups

At MOTHERLAND, we're committed to tapping into the combined force of communities and promising startups to tackle challenges and foster systemic, sustainable development within African agriculture. Our distinct approach propels communities and startups towards growth, translating potential into sizable, real-world impact. We invite you to embark on this extraordinary journey toward a prosperous future.

Unleashing the Potential

The promise held within the MOTHERLAND solution is vast. With an investment of just 200€ in 2023 to 21€ in 2030 per individual, we can pay the farmer 25-50% higher prices and get utilization of their harvest of more than 80% (current average 40%) and generate a community fund within a single harvest. Alongside this financial revolution, the first harvest also marks a shift in leadership. We impart the necessary training to community members, empowering them to step into the shoes of the MOTHERLAND team and take charge of operations.It's a paradigm of growth, self-sustainability, and shared prosperity. The economics and scalability of the MOTHERLAND solution provide an astoundingly optimistic picture. By leveraging efficiencies and learnings from our pilot operations, we anticipate that with an investment of just 30 billion Euros, we could feasibly uplift all 700 million individuals residing in rural Africa. It's a staggering prospect, underlining the transformative potential of our method.

Our Journey So Far

Following rigorous learning, MOTHERLAND launched its first proof of concept in Siaya, Kenya, in early 2023.The encouraging results have validated our approach, and MOTHERLAND is now prepared to expand in response to market demand. We've received expressions of interest from other regions in Kenya and different corners of Africa, signaling the readiness for MOTHERLAND's transformative model to take root elsewhere.

Call To Action

As we stand on the precipice of unprecedented global crises, the need for unified human action has never been more urgent. We find a profound source of hope through tackling real-world problems, restoring our lands, fostering trust, and promoting social cohesion.We invite YOU to be a part of the MOTHERLAND journey. There are myriad ways for you to contribute, whether through financial support, offering your unique skills, or joining our team. Each contribution, no matter its size, has the potential to propel MOTHERLAND toward the impactful success we envision. Your involvement can be crucial in our shared journey toward a brighter, more sustainable future!

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Background and History

In early 2020, visionaries Thomas Schindler and Sebastian Fittko ignited an audacious journey to discern how technology and entrepreneurship could grapple with Africa's paramount challenges. Over half a year of intense dialogue and participatory process, they collaborated with more than 50 African entrepreneurs and experts, harnessing a spectrum of perspectives as diverse as the continent.Amidst this quest, they discovered a dynamic ally, Diana Beata Krüger. Sharing their passion and vision, she soon became an invaluable third co-founder of MOTHERLAND. United, they identified a pivotal leverage point in their mission: the post-harvest value chain, a critical pathway that agricultural products tread from harvest to market, laden with untapped opportunities for African communities.Fueled by this insight, the trio crafted a robust database of 324 African startups. Each of these companies had one common goal: to unravel and address the intricacies of the post-harvest value chain. Their exploration revealed many issues ranging from inefficient storage to inadequate transport infrastructure and restricted market access.This extensive database was a compass, directing them toward impactful, scalable solutions. It showcased the spectrum of existing innovations and spotlighted the gaps waiting to be filled by future creative interventions.The confluence of this journey – the participatory dialogue, insightful research, and the alliance with Diana – marked an influential phase in their mission. The knowledge amassed now shines a guiding light for policymakers, investors, and entrepreneurs committed to nurturing sustainable agricultural development in Africa. These formative steps nurtured the inception of MOTHERLAND, an emblem of hope, resilience, and transformative change for African agriculture.

Mission and Vision

At MOTHERLAND, we aim to galvanize an African agricultural renaissance by empowering smallholder farmers and their communities through collaboration with innovative startups and regenerative farming practices. We believe in the collective strength of these communities and see every smallholder farmer not merely as a cog in the agricultural machine but as a dynamic force of change.Our vision is an Africa where no farmer is left behind, the fruits of their labor are justly rewarded, and their potential is fully harnessed. We envision self-sufficient, resilient, and sustainable communities where every harvest yields crops, prosperity, and growth.By tripling farmers' income, fostering local skills, and driving sustainable development at the grassroots level, we aim to transform the agricultural landscape of Africa. But we won't stop there. Our ultimate goal is to foster an ecosystem where the richness of the African land is preserved, cultivated, and celebrated by its people.We are creating a future where agriculture becomes a catalyst for change, and communities are the architects of their thriving economies. Together, we are sowing the seeds of progress and harvesting a future of abundance. MOTHERLAND is not just a mission; it's a movement. Join us in cultivating a prosperous, sustainable, and united future.

Community Empowerment

At the heart of MOTHERLAND's mission lies a passionate commitment to community empowerment, focusing on nurturing the next generation through education. Children and youth represent the promise of a brighter, more sustainable future. By equipping them with the knowledge, skills, and perspective needed to navigate a rapidly evolving world, we are planting the seeds for a transformative change that transcends generations.Education for Children: Young Earth GuardiansAt MOTHERLAND, we place great importance on children's education. By introducing them to concepts of regenerative agriculture and environmental stewardship from a young age, we instill deep respect and understanding for the natural world and its place within it. Through our educational programs, children learn about the cycles of nature, the importance of biodiversity, and how their actions can positively impact their environment. This education fosters a sense of responsibility and empowerment, laying the foundation for them to become the environmental stewards of the future.Empowering YouthPioneering a Sustainable TomorrowWe also emphasize empowering youth, the bridge between our present and our future. We provide opportunities for young people to learn about sustainable agriculture, engage in entrepreneurial ventures, and acquire skills that prepare them for the challenges and opportunities of tomorrow. By fostering innovation and resilience, we enable youth to be proactive change-makers in their communities, contributing to sustainable development and economic independence.Our engagement with youth extends beyond traditional education - we inspire them to challenge the status quo, question prevailing systems, and create novel solutions harmonious with the natural world. We are empowering the youth to shape a resilient, sustainable, and thriving future.In the pursuit of community empowerment, MOTHERLAND stands firm in the conviction that every child and young person has the potential to become a catalyst for change. Through education and empowerment, we are not just preparing them for the world; we're preparing the world for them.We are MOTHERLAND: Nurturing the leaders of tomorrow, one community at a time.

Theory of Change

Building a good future, one community at a time.
At the core of MOTHERLAND's transformative vision is a belief in interconnectedness, where a shared purpose binds local communities, innovative startups, and the agricultural ecosystem. Our Theory of Change hinges on this dynamic, weaving together individual elements to cultivate a vibrant, interconnected tapestry of sustainable progress.Trust and Understanding: Laying a Solid FoundationOur change journey starts at the grassroots level, with dedicated local teams steeped in the communities they serve. The trust and understanding cultivated with local farmers form the bedrock of our operations, paving the way for lasting change. These teams are empowered with the necessary skills and knowledge to translate MOTHERLAND's vision into impactful actions.Identifying Catalysts: Triggering Sustainable TransformationOur strategy prioritizes identifying key leverage points within the agricultural sector that can catalyze sustainable development. Currently, we are focusing on the post-harvest value chain, viewing it as a conduit for transformative impact.Innovation Meets Practicality: Forming Synergistic PartnershipsTo effectuate change, we seek partnerships with local startups offering innovative solutions tailored to the needs of the farming community. The local teams and farmers' collaboration ensures these innovative solutions align with ground realities, thus ensuring sustainability and maximizing impact.Cultivating Resilience: Fostering Interconnected and Self-Sustaining CommunitiesOur Theory of Change transcends traditional growth paradigms. We envision communities that embody resilience and self-sustainability, where the welfare of the individual is intrinsically linked with the health of the community and the natural environment. By nurturing these synergistic relationships, we're not just sowing seeds for a better future - we're growing resilient ecosystems for sustainable change. This is MOTHERLAND's Theory of Change: Building a good future, one community at a time.